Developing a Successful Trading Strategy

May 30th, 2009
Markus Heitkoetter asked:


Anyone who knows anything about stock trading or day trading has heard the term ‘trading strategy.’ A trading strategy is a simple concept – it’s basically the roadmap that a trader follows while trading the markets. A trading strategy is governed by a set of rules that do not deviate for anything other than market action. Faithfully following a sound trading strategy will provide you with your greatest weapon against your worst enemy – your emotions. With a trading strategy, you’ll know exactly when to buy and when to sell, regardless of what the market does or what your emotions are telling you.

About Day Trading Strategies

Every profitable trader will tell you that the key to trading success is an effective, reliable trading strategy. You, as a trader, need to identify a winning system, implement it, and have the discipline to stick to it. Though it would be possible for you to develop a unique trading strategy, it probably wouldn’t be that practical. The best – and most efficient – approach would be to adopt an existing strategy, one which has been used by other traders in the industry and which has already proven to be successful.

Just remember, whether the strategy you’re using is your own or someone else’s, it is critical that you have a thorough understanding of it, especially its entry and exit signals. Do not fall prey to the pitfalls of following untested trading “advice,” especially the free advice available in numerous trading forums and chat rooms. Advice that you receive in these types of venues is likely to be opinion rather than fact, and in the market, opinions are not worth anything. What you NEED is a proven and effective trading strategy, one that will work in any market, under any market condition.

Because of this need for solid strategies, more and more traders are looking for trading success through technical approaches to the markets. One of these approaches is Welles Wilder’s RSI indicator. The general idea behind using the RSI is to buy when the RSI crosses above 30 and to sell when the RSI crosses below 70. As you can see, these rules are clearly defined and don’t leave much room for interpretation. This is EXACTLY what you want from a trading strategy. In trading, you’ll need to make big decisions in mere seconds. There’s simply no time to rethink, or try to interpret the unknown signals and information that come your way. Following a set of simple, easy-to-understand rules – and having a trading strategy that regulates all of your signals and indicators efficiently – is the major key to trading success.

Though the rules of trading are very important, they are not the most essential element of trading success. The most essential element is YOU. The best trading strategy in the world will be useless if you lose your head in the market and panic. You need to remain calm at all times, executing your trading strategy efficiently, without hesitation.

How to Find a Good Day Trading Strategy

So, you’re convinced that trading strategies are important. Now, how do you find one that works for you? Obviously, day trading strategies don’t grow on trees. You’ll need to do some research and either develop a strategy yourself, or find one that is easy to understand and has been proven to be successful. Take your time and do your research. Your strategy is an important step towards financial success, and it’s more than worth the investment of time and energy. There are plenty of books and helpful websites to guide you along your way.

Also, be on the lookout for scams. There are a lot of “educational companies” out there, each selling their own trading systems and strategies, and each claiming that their system works better than their competitors’. Be wary of these companies. Don’t fall into the trap of believing that you can buy a solid trading strategy for $97 and then make thousands in a short period of time. This is a lie.

More recently, some of the “educational companies” mentioned above started offering “free local workshops” in nice hotels. These free workshops, which are typically advertised in late night infomercials, are another danger sign. Most of them are merely a sales pitch for the company’s actual product, and the learning that takes place at the “workshop” is minimal. You’d be better off spending that time researching the trading market on your own.

To avoid scam artists and faulty systems and strategies, you need to educate yourself. Your trading education should focus on exploring and familiarizing yourself with several different strategies; these ought to teach you to take advantage of price direction. You won’t be able to get a solid education after reading only one book or watching a single 60-minute webinar on the Internet. True education takes more time and effort than that.

Fortunately, there are many ways to get a good trading education these days, and your best source of trading information and research is online.

Education and training play a vital role in the molding of a successful trader. If you want to be profitable in the trading market, you shouldn’t be cheap when it comes to high-quality trading education. Find a company that has a proven track record. Check the Better Business Bureau (BBB) to learn about their reputation. Research the internet for company information, especially handy sites like www.ripoffreport.com and www.badbusinessbureau.com.

Get Researching So You Can Get Trading!

Day trading is a very risky venture if you have limited knowledge, weak discipline, and/or poor money management. However, if you approach day trading correctly, armed with extensive knowledge, a sound strategy, and the drive to succeed, it can become one of the most lucrative business ventures you’ve ever embarked upon!



How Many Kinds of Main Strategies are There in Forex Trading?

May 29th, 2009
Victor Mars asked:


There may be dozens of strategies in Forex trading. Let’s just talk about the roots.

Nature Of Market:

Every thing in the universe has its NATURE. So is Forex market. So is every currencies pair in this market. For example, GBP/JPY always moves faster, and its wave range is longer than other pairs, such as a hundred pips during a day or even a hour. EUR/GBP generally waves narrowly several pips only within a day. For American, EUR/USD and GBP/USD like to sleep in day and dance at night. AUD/USD and NZD/USD look like twin, they commonly act in the same style, if one of they goes north, another one does not like to go south. But EUR/USD and USD/CHF are doomed to be enemy, while one of them flies up like a hydrogen balloon, the counterpart mostly will drop like a lead ball. And so on, so on.

Once we find this kind of “Nature of Market”, we can develop and figure out some strategies for particular currencies pairs, just follow their nature, predict their moving direction and range. Then we will get our own trading strategy and system.

Fundamental Trading:

In Forex market, many professional analysts like to use a kind of method to predict the future. It is so-called “Fundamental Analysis”. Based on this method, they develop many kinds of strategies to trade Forex. These are strategies of forecasting the future price movements of currencies based on economic, political, environmental and other relevant factors and statistics that will affect the basic supply and demand of whatever underlies the foreign currencies.

If you like to try Fundamental Trading, you need learn and understand a lot of finance knowledge. Actually, not only finance knowledge, you need to be interested at many things of this world, including politics, economy, geography, culture, diplomacy, even military affairs. And you need to study the core underlying elements that influence the economy of a particular entity. For example, when the USA’s GDP or employment report is strong, you begin to get a fairly clear picture: the general health of America’s economy is good. So the US dollar should be stronger than other currencies. But how far can the US dollar go? Fundamental Trading may not answer this question very accurately. You may need to come up with other precise tools as to how best to translate this information into entry and exit points for a particular trading strategy.

Hedge:

In finance, a hedge is an investment that is taken out specifically to reduce the risk in another investment. Hedging is a strategy designed to minimize exposure to an unwanted business risk, while still allowing the business to profit from an investment activity.

In FOREX, there are two kinds of similar “hedging” strategies:

1, Buy and Sell the same currencies pair, same lots, same timing. Then let it go. While one of those orders goes north, the counterpart will go south. After the winner takes profit, we can wait for the loser turning around. In a yo-yo market, this method works well.

For example, buy 2 lots GBP/USD at 2.0003, at the same time sell 2 lots GBP/USD at 1.9997. While the rate rises up to 2.0053, we close the buy order and take profit 50 pips. Now, the sell order will draw down around 50 pips. Let’s wait for the rate falling down, it will fall down usually, especially in yo-yo market environment. If the rate drops down to 2.0037, close the sell order, the sell order will lose 40 pips. Does it hurt? No. Don’t forget the 50 pips we have taken at the buy order. Totally, we can get 50-40=10 pips. Furthermore, if the rate keeps falling, let’s say down to 2.0027, we can take 50-30=20 pips, etc.

Some people would doubt it… doesn’t this “strategy” sound like hedging flat for nothing, just paying double spread? Why bother? Well, they are right, because we forgot mentioning the key point: timing of closing orders. When to close the winning order to set a foundation and when to close the losing order to lock the profit, there are some tricks inside. Experienced traders use technical analysis skills to decide this vital timing. Believe it or not, those experienced traders say that this method helps them screening false signals out.

This kind of “Yo-Yo Hedge” can work at any currencies pair.

2, Buy (or sell) unequal lots of special currencies pairs and buy unequal quantities of another kinds of currencies pairs which usually move in the opposite direction. This seems a “Semi-Hedge” trading strategy. It is created based on “Correlation” between some particular currencies pairs. So it is not suitable for every currencies pair.

Actually, this kind of hedge has another feature: earning SWAP! You earn interest daily on the held position which can yield up to 50% per year of your full account balance.

There are several pairs can do it. Such as EUR/USD Vs. USD /CHF, GBP/USD Vs. USD/CHF, AUD/USD Vs. NZD/USD, EUR/JPY Vs. CHF/JPY, GBP/JPY Vs. CHF/JPY.

Let’s take the EUR/USD and the CHF/USD pairs.

These pairs are historically negatively correlative 93-98% of the time. That is when one pair goes up the other goes down, and vice versa, up to 98% of the time. In a high leverage account (as high as 400:1 or 500:1), you could earn 50% SWAP interest in a year. How? Let’s say you have $5,000 in your account and a 10% risk margin set. If the net interest we receive is 1.25% annually, this 1.25% interest will be enlarged to 50% per annum, by the 400:1 leverage.

And, this return does not include the buy low/sell high profits.

But, if the base of this kind of hedge collapses, it means the “Correlation” does not exist any more, for example the “Correlation” drops under 50% or lower, there will be a disaster.

Arbitrage:

Some people call “Arbitrage” as a risk free strategy. But other people call it as a trick which looks like the cat pawing chestnuts from a fire. But in theory, its risk is minimum in deed. We introduce three types of arbitrage strategies here:

1, Triangle Arbitrage: Searching for two highly fast-moving pairs (like EUR/USD and USD/JPY), the price of a not-so-fast moving pair like EURJPY should always be derived by multiplying (or dividing, etc) the fast-moving pairs. So for example, if EUR/USD is 1.4871 and USD/JPY is 108.24, the logical price of EUR/JPY should be 1.2 x 120 = 160.96. But at the same time, the real EUR/JPY rate is 160.90. The slower moving pair lags behind the logical price, then profit opportunity comes.

In practice currencies are quoted with a bid ask spread, so a trader should be careful that he is actually buying at the quoted ask price, and selling at the quoted bid price. Other transaction costs, such as commissions, might also invalidate the apparent free lunch.

More pairs:

AUD/CAD CAD/JPY AUD/JPY

AUD/CAD GBP/CAD GBP/AUD

AUD/CAD USD/CAD AUD/USD

AUD/CHF CHF/JPY AUD/JPY

AUD/CHF GBP/CHF GBP/AUD

AUD/CHF USD/CHF AUD/USD

AUD/JPY EUR/JPY EUR/AUD

AUD/JPY GBP/JPY GBP/AUD

AUD/JPY USD/JPY AUD/USD

AUD/USD GBP/USD GBP/AUD

AUD/USD USD/CAD AUD/CAD

AUD/USD USD/CHF AUD/CHF

AUD/USD USD/JPY AUD/JPY

CAD/JPY EUR/JPY EUR/CAD

CAD/JPY GBP/JPY GBP/CAD

CAD/JPY USD/JPY USD/CAD

CHF/JPY EUR/JPY EUR/CHF

CHF/JPY GBP/JPY GBP/CHF

EUR/AUD AUD/CHF EUR/CHF

EUR/AUD AUD/JPY EUR/JPY

EUR/AUD AUD/USD EUR/USD

EUR/AUD GBP/AUD EUR/GBP

EUR/CAD AUD/CAD EUR/AUD

EUR/CAD GBP/CAD EUR/CAD

EUR/CAD USD/CAD EUR/USD

EUR/CHF AUD/CHF EUR/AUD

EUR/CHF GBP/CHF EUR/GBP

EUR/CHF USD/CHF EUR/USD

EUR/GBP GBP/AUD EUR/AUD

EUR/GBP GBP/CAD EUR/CAD

EUR/GBP GBP/CHF EUR/CHF

EUR/GBP GBP/JPY EUR/JPY

EUR/GBP GBP/USD EUR/USD

EUR/JPY GBP/JPY EUR/GBP

EUR/JPY USD/JPY EUR/USD

EUR/USD GBP/USD EUR/GBP

EUR/USD USD/JPY EUR/JPY

GBP/JPY USD/JPY GBP/USD

2, Hedging Arbitrage:

This technique is the safest ever, and the most profitable of all hedging techniques while keeping minimal risks. This technique uses the arbitrage of roll over interest rates (SWAP) between two brokers.

One broker which pays or charges roll over interest at end of day, and the other should not charge or pay this kind of roll over SWAP interest. The main idea about this type of Hedge Arbitrage is to open a position of currency (Fore example, the highest SWAP GBP/JPY) at a broker which will pay you a high interest for every night the position is carried, and to open a reverse of that position for the same currency with the broker that does not charge interest for carrying the trade. This way you will gain the interest or SWAP that is credited to your account, risk-free.

3, Netting Arbitrage:

The main idea behind the strategy is, using differences between cross rates (such as EUR/USD, GBP/USD, and EUR/GBP) at different markets.

For example, suppose you had opened the following positions:

buy 1 lot EUR/USD at 1.4867;

sell 1 lot EUR/GBP at 0.7600;

and sell 0.76 lot GBP/USD at 1.9586.

The netting/clearing gives the following results:

Long EUR from the first pair and short EUR from the second pair gives zero exposure in EUR.

Long position in GBP from the second pair and short position from the third pair gives zero exposure in GBP.

Short position from the first pair ($148,670.00) in USD and long position from the third pair ($195,860.00*0.76) in USD gives you $183.60 profit without open positions and exposures.

Simple? Not really for small traders, may be for those “big brothers” only. Because it is really hard to play spread, slippage, stop loss hunting or so on games against brokers.

Carry Trading:

Carry trading is a well known trading strategy which an investor sells a certain currency with a relatively low interest rate and uses the funds to purchase a different currency yielding a higher interest rate. Then this investor can make profit from the difference of these two interest rates.

JPY is currently considered to be the most popular currency to use as the low interest yielding currency in the carry trade, because its interest rate is the lowest of the world almost at 0. And GBP is currently considered to be the high yielding currency. So are NZD and AUD.

When we buy these currencies pairs: GBP/JPY, AUD/JPY, GBP/CHF, USD/JPY, or EUR/CHF;

Or sell: EUR/AUD, EUR/GBP, AUD/NZD;

Both actions can yield positive SWAP roll over interest. If combining with some kinds of hedge trading, we can make as high as 100% profit annually and keep the risk low.

The big risk in a carry trading is the uncertainty of exchange rates. Also, these transactions are generally done with a high leverage, so a small movement in exchange rates can result in huge losses unless hedged appropriately.

Martingale:

Originally, martingale referred to a class of betting strategies popular in 18th century France. In Forex trading, the strategy let the trader double his/her order lots after every loss, so that the first win would recover all previous losses plus win a profit equal to the original investment. In the example below, you bought 1 lot EUR/USD at 1.4650. Unfortunately, the rate drops. You play it in martingale way, “double down”, buy two lots, you need the EUR/USD to rally from 1.4630 to 1.4640 to break even. As the price moves lower and you add four lots, you only need it to rally to 1.4625 instead of 1.4640 to break even. The more lots you add, the lower your average entry price. Even though you may lose 100 pips on the first lot of the EUR/USD if the price hits 1.4550, you only need the currencies pair to rally to 1.4569 to break even on your entire holdings. Once the rate goes up one more pip, you will win a lot.

EUR/USD Lots Average or Breakeven Price

1.4650 1 1.4650

1.4630 2 1.4640

1.4610 4 1.4625

1.4590 8 1.4605

1.4570 16 1.4588

1.4550 32 1.4569

The Martingale strategy needs a very strict money management and you must understand that in the beginning money will be coming slowly, but if you lose the patience and raise risk level up to much, you may not hang on to the end to see the turn-around.

Anti-Martingale:

The anti-martingale strategy is the opposite of the better known martingale approach. This approach instead increases order lots after wins, while reducing them after a loss. Using an anti-martingale risk management scheme will increase profits during time periods when a trading approach is working well, while automatically decreasing exposure during portions of the cycle where trading is unprofitable. This is believed to decrease the risk of ruin for trading.

Grid:

Basically the trader sets a series of entry limit orders X pips from the current price, for example 15 pips. Some experienced traders like to use the Fibonacci Series Numbers (0, 1, 1, 2, 3, 5, 8, 13, …) or Golden Section Numbers to make this grid. Once price hits the level the limit order is executed. Then every 15 pips there is another order at limit price executed. And so on. In a yo-yo market, while the price moves up or down, there always be some limit orders executed. Once the order is taken profit, and the price moves to its original level again, a new limit order shall be executed again, then repeat the same process. Just open orders and take profits in a set of “grid”. It is simple and easy, but hard to deal with when and how to close all orders, especially the Stop Loss. Some experts say we do not need stop loss, but will you take the chance to hold your all positions till “Margin Call?”

Day trading:

This refers to the practice of buying and selling currencies pairs such that all positions will usually be closed within the same Forex the trading day. The day trading idea comes from stock market. Day traders rapidly buy and sell stocks throughout the day in the hope that their stocks will continue climbing or falling in value for the seconds to minutes they own the stock, allowing them to lock in quick profits. Day trading is extremely risky and can result in substantial financial losses in a very short period of time. Under the rules of NYSE and NASD, customers who are deemed “pattern day traders” must have at least $25,000 in their accounts and can only trade in margin accounts.

But in Forex market, every one can be a day trader to do day trading. Actually, more than day trading, they can do “scalping”.

Scalping:

Scalping is a trading style where small price gaps created by the bid-ask spreads are exploited. It normally involves establishing and liquidating a position quickly, usually within minutes or even seconds. It means trying to get a few points (1~3 pips only, no greed, no long term) off the market every time. This strategy is based on a fact: approximately 70 to 80% of the time, the market is in a consolidation pattern. What this means is that for the majority of time the market is not making significant moves. For example, after the USA market is closed and before the Europe market is open, the Forex market tends to range in a consolidation channel for hours at a time before making another significant move in one direction. This kind of market behavior pattern is ideal for Forex scalping. Every time you enter the market, wait 10 or 20 minutes, once you have several pips gain then cash it and go.

Scalping has some features:

1, Lower exposure, lower risks. Scalpers are only exposed in a relatively short period.

2, Smaller moves, easier to obtain. The normal wave of the market will give you several pips easily.

3, Large volume, adding profits up. Since the profit obtained per share or contract is very small due to its target of spread, they need to trade large in order to add up the profits. Scalping is not suitable for small-capital traders.

But be careful, not every broker welcomes this kind of scalping strategy. If you scalp it too quick and thin, let’s say you just hit 1 pip every 2 or 3 minutes then run, and repeat it again and again within a day, every day, you must feel high, eh? But the broker may be not happy and bans you. You will be kicked out because of your successful scalping!

Break-Out:

Using the Bollinger Bands indicator on a chart, we will find every Forex currencies pair is waving in a “band”, or a channel. By finding major support and resistance levels with technical analysis, a Break-Out strategy trader will buy this pair at the lower level of support (bottom of the band/channel) and sell them near resistance (top of the band/channel). Till now there is not a Break-Out yet.

Once the price breaks the upper range line with larger-than-average volume, or the opposite: the price breaks the lower range line with larger-than-average volume, the chance is coming. The idea of this strategy is that when a currencies pair breaks out of the channel, it usually experiences a large price movement in the direction of the breakout. So buy it at the price breaks the upper range line and continue to hold it until the rate has risen a distance comparable to the height of the range. If it goes down instead, stop losses as it penetrates the upper range line. Or, sell it at the price breaks the lower range line, and continue to hold it until the rate has fallen a distance comparable to the height of the range. If it goes up instead, stop losses as it penetrates the lower range line.

Pivot:

Besides Support and Resistance levels, many foreign exchange traders like to use another indicator to analyze and predict currency pairs’ price changes, it is so-called: the Pivot Point. To calculate and analyze pivot is a subset of technical analysis, with this bench mark, traders can locate the rotation point of the trend, and this is very helpful for deciding when and where to buy or sell.

Classical Pivot Point, Support and Resistance Formulas are as follows:

Look at any one chart, the pivot is an average of the previous bar’s high, low, and closing prices. In the following formula, “H” represents the previous bar’s high, “L” represents the previous bar’s low, and “C” represents the previous bar’s closing price.

Current Bar’s Pivot Point (P)=Previous Bar’s (H+L+C)/3

First level of support and resistance can be calculated as follows:

First Resistance Level (R1)=(2*P)-L

First Support Level (S1)=(2*P)-H

Likewise, the second level of support and resistance:

Second Resistance Level (R2)=P+(R1-S1)

Second Support Level (S2)=P-(R1-S1)

Since many currency pairs tend to fluctuate between Support and Resistance levels, and these levels are calculated based on Pivot points, so when a trend or breakout trader knows where the pivot point is, it will enable him/her to find out key levels that need to be broken for a move to qualify as a breakout.

News Trading:

The system is developed based on economic news events from around the world. Nearly half of those announcements have moved the market significantly. Before a big news is coming, we can buy and sell some currencies pairs at the same time, same lots, set stop loss prices for them. After the news is released, especially for the big one, both sides of buy order and sell order will jump significantly. No matter which order is a winner, just let it go. And the loser will hit the Stop Loss, just let it be. The winner’s gain minus the loser’s loss, it is your news trading profit. For example, Non-Farm Payrolls/Employment Report - The NFP is the most influential news release of every month. It’s announced on the first Friday of the month at 8:30am EST for the prior month. We can put a buy order and a sell order at market prices for GBP/USD, at 8:29 am EST. Don’t forget, set 30 pips Stop Loss level for them. Wait 2 minutes only, the news is announced, it is a big one! Then the sell order jumps over 100 pips, and the buy order drops like a brick. The brick hits the Stop Loss and the pain is over. Totally, your gain could be 100-30=70 pips. Quick and easy, cool enough?

Trend Following:

It is so simple, just follow the trend. Buy it is the most difficult strategy because no one can tell you 100% for sure what is the right TREND. Go to look at a weekly chat of USD/CAD, if you had shorted this pair in September 2001 and held it till September 2007, you know what the trend means.

The most famous trend analysis tool seems the Wave Principle. In the 1930s, Ralph Nelson Elliott discovered that stock market prices trend and reverse in recognizable patterns. Elliott isolated five such patterns, or “waves,” that recur in market price data.

Another trend analysis guru should be W. D. Gann. In 1908, Gann discovered what he called the “market time factor”, which made him one of the pioneers of technical analysis. To test his new strategy, he opened one account with $300 and one with $150. It turned out to be wildly successful: Gann was able to make $25,000 profit with his $300 account in only three months; meanwhile, he made $12,000 profit with his $150 account in only 30 days! After his results were verified, he became famous on Wall Street as one of the best forecasters of all time.

Back to the chat of USD/CAD, now, please tell me, how to follow the trend? Will USD/CAD continue the trend which is going south further to 0.6000, or, another trend going north reversely back to 1.6000?



Business Success Strategies

May 23rd, 2009
anonymous asked:


Business is no longer a matter of mere successions. You certainly have to be professional to achieve the success. Strategy is the method adopted in the mission. Essentially the strategy will be focused in the formula to win. Business strategies do have the mission to forward the business to success.

Business strategies are available in different formulas. The traditional strategies are mainly based on the competition in the external environment, where as modern strategies give importance to the internal resources of the company. Dynamic business strategy, and customer oriented strategy are some of the new strategies. The management experts are in the constant research to find out new strategies. Innovative strategy is one of the most modern types of strategies. You can adopt from any of these strategies but, the job is not easy as the strategy has to be compatible to your business. Most often, business people used to take the basic points of any of the successful strategies and will mold a unique business strategy according to their resources and competition, they have to overcome.

Any how, do not jump into any strategies even though its focus is ultimately success. Thorough analysis is inevitable before stepping into any strategy. First, you must have a vision about the business, i.e. a clear picture about the future of the company. Then systematically analyze its present strengths and weakness and tabulate them. The assessment must include evaluation of each and every department of the firm. The present basic resources of your company including financial assets, human resource capabilities, product advantages, technical excellence and quality of service has to be considered individually, and postulate their expected ratio in the successful company, according to your vision. In the selection of the business strategy, this factor has to given importance that you have to attain the specific growth rate in each department.

Then, a strategic indent can be produced, which clearly details the pathways of the strategy and the modifications that have to be adopted. The systematic plan must be shared with your employees to gain their confidence. This will also ensure their whole hearted cooperation in the practice of the strategy.

Business strategy mainly includes marketing strategy, which envisages the methods to establish the brand among the customers. The method of branding the company must be depending on the competition existing in the market. In the present world, advertisements are considered to be inevitable publicity tools, as media play a good role in popularizing a company. Usually, catchy captions and attractive visualization will help to gather the attention of customers. Now, because of the intense market competition, the advertisements are searching for new avenues to reach the targeted audience. Apart from paper advertisements and visual advertisements, companies also try to come up with some occasional press release, with the details of any new plans or offers, to establish their presence in the market. The festival offers and discounts also enable to increase its popularity.

Internet marketing is also a part of modern marketing. A company website will help to gather the attention of many customers. The starting of a 24 hour customer cell will help for a company with international market focus. Enabling the provision for an online chat or immediate reply to the customer email queries will reflect your commitment in the customer service. An enhanced publicity will certainly help to gather more clients.

Apart from marketing, financial management is also has to be an important part of business strategy. Disciplined financial strategy is a necessity for the growth of the company. The focus must be to balance the expenditure to the income. The ratio between the two has to be reconsidered in each stage of growth as the company grows. You can minimize the expenditure by incorporating the innovative technologies. However, the most important thing required for an establishment is the quality of the products they are handling with. You may able to gather new clients with marketing, however; retention of the clients is depending on the level of the service.

Business strategy is the need of every establishment to pave its path to the epitome of success. However, the ultimate success depends on the careful selection of the strategy and the commitment to practice it.



Tips on Creating a Sales Strategy

May 14th, 2009
William Caskey asked:


Everyone talks about strategy, but do we really understand it?

There are two types of strategy-business strategy and sales strategy. Strategy, at it’s core, is “how will we accomplish our goals?” But business strategy is very different than sales strategy. I’ll leave business strategy to the big boys-Tom Peters, Jim Collins and the rest.

We’ll talk about sales strategy today. Because in our sales training business we find companies have spent very little time on sales strategy. Yet, it is the very thing that can propel enormous sales and revenue growth. Sales strategy is the “how” of “how will we approach our clients and acquire them?” Cold calling is a strategy. Direct mail is a strategy. Neither are optimum, but both can work. I prefer companies have a multi-point sales strategy. And “referrals” should ALWAYS be a component of it.

Here’s an example of one of our clients who came to us for help.

They had 3500 customers across the midwest. Their chosen strategy though, was to ignore a “referral” strategy and focus on prospects they didn’t know-commonly known as a “cold call” strategy. Absurd.

My Suggestion:

My belief is that a sound sales strategy should make things easier-not harder. So if you have 3500 customers, I wouldn’t make even ONE cold call. I would do several things:

1. Do a Case Study (”white paper”)

Go back to those customers and do a “white paper” on how the solution impacted their business. Have a professional interview several contacts at the client, then get it transcribed and put it into a 3-5 page “study.” Then take that study and offer it on the website (get emails before you let people download it) and it becomes your brochure. Throw out all the brochures that puff about how good you are-and use the white paper to do that for you-in the words of your clients. There are even companies who do white papers (for about $2000).

2. Have a Seminar (User Forum) for Your Clients and Invite Prospects

Or have your customers invite their associates. I have yet to see a company who is selling their current customers EVERYTHING they could. There seems to be so much “testosterone” around conquering the new account that we forget about easy ways to do it.

3. An Educational Strategy

I would say one half of your prospects don’t know the scope of what you do-nor do they know how to think about your category of solution. Therefore, education is in order. You must educate them-not to how great you are (that’s a common blunder) but to what kind of pain they may be feeling without your solution. Every marketing book says that people are on a continuum from UNAWARE to ACTION. One stop on that continuum is COMPREHENSION-meaning, they comprehend that they have a problem worth solving.

These are a few of the many sales strategies that we use in our practice of helping sales teams increase revenue. I hope these can help you do the same.



Adsense Strategies — Earn Nothing With Adsense Unless You Have Adsense Strategies

May 11th, 2009
David Lobel asked:


Adsense Strategies — Earn Nothing with Adsense unless you have Adsense Strategies

By David Lobel

Adsense strategies are the beginning and the end of making money with Adsense.

Think about this for a minute. You sign up for Adsense. You place some ads on your site, and then you wait. Now the theory is, of course, that as long as you have visitors to your website, you will have click-thrus and make money, right? This is what I call:

Adsense Strategy Fallacy Number 1:

Adsense is not an automatic money machine. Adsense ads are like any other ads — you have to have an Adsense strategy if you want people to look at your ad. Think of it this way — do you look at box ads in newspapers or magazines, or do you gloss over them? I skip over them. Google Adsense ads are no different. That’s why, in order to stop visitors doing this, you need Adsense strategies.

How do you do this? First, make sure that your Adsense ad doesn’t look like an ad. Make sure the background is set to the same as the site’s background. Do not include borders. Make sure the text is the same colour as the site text around it, and make sure the links that you want people to click on are the normal blue color we all expect all links to be. This is an important, important Adsense strategy.

Even if you do this, there is no guarantee of making a lot of money with your Adsense strategies, unless you remember the following — people go to websites for information.

Adsense Strategy Fallacy Number 2:

Adsense strategies that forget that the Internet is the Information Superhighway will never succeed. If your website is not interesting, if people cannot find out a lot about the thing they are interested in, and if the Adsense ads do not reflect the content, then people will not click thru, and you are left with a sub-par moneymaking Adsense strategy.

Make sure your site has content; relevant, interesting, original content. Why? Firstly, because this is the only way of having a chance of being noticed by the search engines. Second, because this increases the chance that other site-owners will link to you — more inbound links equal more traffic, which should help click-thru rates. And finally, content means having keyword density for the keywords your site focuses on (the topics it deals with), increasing the chance that your Adsense ads reflect this. Remember, you are supposed to be offering something of value — if the promise of something valuable being offered to the readers is not reflected in the Adsense ads themselves, they will not click on them.

There are many other strategies that will help you get more traffic, more quality, targeted visitors, and more clickthru on your Adsense ads, as long as you have some good Adsense strategies.

Remember, when it comes to Adsense, the Adsense ads themselves are useless — what you need for success are some sound Adsense strategies.

For more information about Adsense strategies go to:

ADSENSE STRATEGIES: CLICK HERE FOR ADSENSE STRATEGIES

Click on this link above to find more, free, and tremendously helpful ADSENSE STRATEGIES.



How To Audit Your Business Strategy

May 9th, 2009
Andrew Carey asked:


Why conduct a business strategy audit?

Nearly all the major initiatives undertaken by corporate executives today are called “strategic”. With everything having high strategic importance, it is becoming increasingly difficult to distinguish between the many priorities and imperatives that are initiated in organisations. When everything is clearly strategic, often nothing strategic is clear. When everything is designated as a high priority, there are, in reality, no priorities at all.

However, when the overall strategic direction is clearly understood by everyone in your organisation, the following benefits occur:

organisational capabilities will be aligned to support the achievement of your strategy resources will be allocated to different business processes in priority order - according to the importance of that process and its contribution to competitive advantage your company or organisation can excel in the market place or in its business/commercial sector.

 

The purpose of a strategy audit is to arm managers with the tools, information, and commitment to evaluate the degree of advantage and focus provided by their current strategies. An audit produces the data needed to determine whether a change in strategy is necessary and exactly what changes should be made.

Defining a Strategy Audit

A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company\’s actual direction is the sum of what it does and does not do, how well the organisation is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

The outline that follows is derived from The Business Strategy Audit (see References). It\’s intended to give you a clear idea of how to set about conducting a self-assessment audit in your own organisation, without the need for any additional training or external consultancy support. But note that this outline does not include the range of Questionnaires and Checklists and the detailed guidance to be found in the full, 124-page Audit.



Part 1 ~ The External Environmental Assessment


A conventional corporate mission is to provide distinct products and services to customers at a value superior to that offered by competitors. Without a strategy, valuable resources will be diluted, the work of employees will be unfocused, and distinctiveness will not be achieved. The external environment assessment provides any business with a critical external link between its competitors, customers, and the products/services it offers.

The fundamental reason for examining an organisation\’s environment in the process of clarifying strategy can be summarised thus:

Ensure that the company is meeting the needs evident in the environment Prevent others from meeting those needs in a better way Create or identify ways to meet future or emerging needs.

 

The success or failure of a company often depends on its ability to monitor changes in the environment and meet the needs of its customers and prospective customers.

An organisation\’s business environment is never static. What is viewed as uniqueness or distinctiveness today will be viewed as commonplace tomorrow as new competitors enter the industry or change the environment by modifying the rules by which companies compete. Consequently, an effective strategy will do more than help a company to stay in the game. It will help it to establish new rules for the game that favour that company. Successful companies do more than simply understand their environments. They also influence and shape the circumstances around them. Companies that fail to influence their environments automatically concede the opportunity to do so to their competitors.

Steps in conducting an environmental assessment



Step 1: Understand the external environment at a macro level


The first step in the environmental assessment is to develop a basic understanding of the trends and issues that will significantly change, influence, and affect the industry. The overall industry understanding comes from looking at the elements that influence the environment.

These elements include:

Capital markets Industry capacity Technological factors Pressure from substitutes Threat of new entrants Economic factors Political factors Regulatory factors Geographic factors Social factors

 

A useful framework to understand these issues comes from answering the following questions. They should be posed directly when used in an interview, and indirectly when analysing data:

What is the long-term viability of the industry as a whole, and how do capital markets react to new developments? What trends could change the rules of the game? Who are the industry leaders? What are they doing? Why? What are the key success factors in the industry? What developments could allow a company to change the rules of the game? Five years from now, how will winners in the industry look and act? What is the reward (and/or cost) of being a winner/loser within the industry? Where has the industry come from?

 

Step 2: Understand the industry/sector components in detail

Industry/sector components are normally broken down as follows: competitors, customers and stakeholders. Questions that should normally be asked of each key competitor include:

BUSINESS REVIEW

Strategy Issues:

What is the strategy of each competitor? Where do they appear to be heading? What is their business emphasis? Do they compete on quality, cost, speed or service? Are they niche or global players?

 

Capabilities:

What do they do better than anyone else? Where are they weaker than others? Where are they the same as others?

 

Business Objectives:

Who are their primary customers? What types of business do they not do or say no to? Who are their major partners? Why are they partnering? What do they gain from it? What are they doing that is new or interesting?

 

FINANCIAL REVIEW

Financial Strength - Internal:

How much cash does each competitor generate annually? What are the drivers behind their financial success (from a cash perspective)? How do they allocate resources (funds)? How fast are they growing and in what areas?

 

Strength as Perceived by Capital Markets:

Are competitors resource constrained or do they have strong financial backing? Is this perception consistent with the internal analysis? Why or why not? How has the company performed in the financial markets? Why? What constraints/opportunities do they have with respect to financial markets? Why?

 

ORGANISATION REVIEW

Top Management:

Has management kept the company at the forefront of the industry? Why or why not? Are the key players seen to be moving the company forward?

 

Organisation:

Is the company centralised or decentralised? Does the corporate parent act as a holding company or as an active manager? Is the organisation perceived as being lean and able to get things done?

 

People:

How many people are employed? Is the company over-or under-staffed? Are people managed to achieve mainly business objectives, human objectives or some of both? How does this affect the company? What skills are emphasised during recruitment?

 

Culture:

Is the culture results-oriented? Bureaucratic? Flexible?

 

Similar lists of questions should be developed for customers and stakeholders (or see the full Audit for ready-made questionnaires).

Step 3: Integrate the components into an environmental picture

Once the findings of the stakeholder analysis, customer analysis and competitor analysis (above) have been collected, audit team members should step back and integrate the data. Integrating the different components will help the team to understand the overall environment in which the business operates.

This integration should take place at two levels: assessing where the industry is heading and the likely impact of that direction on the company, and combining the organisational assessment with the environmental assessment.

The Business Strategy Audit offers a detailed framework for analysing this data. In brief, it should highlight significant changes in the environment, and the impact of those changes on the company\’s competitive position within the industry. It should address the fundamental question of how the company can influence its environment in the future, and what the business will need to look like if it is to thrive in the future.

In addition, the analysis should highlight the requirements and capabilities that are needed within the company to meet external demands. These requirements and needs should then be matched up with the current capabilities outlined in the organisation assessment. This will enable the team to determine the overall alignment of the company\’s strategy to its environment.

Part 2 ~ The Organisational Assessment

Once the company\’s environment has been examined and analyzed, managers should consider the qualities and characteristics of the organisation itself that influence what can be accomplished in terms of strategy. This section is about organisational assessment. The steps shown here will provide insights into the effectiveness of the company\’s current strategy, and provide guidelines for increasing strategic effectiveness.

Strategy Clarification. Strategy clarification helps the leadership team determine what business they are in, the direction of the business, and framework or criteria for making strategic decisions in the future. If people at any level of a business are unclear about any of these three areas, it is difficult for them to focus their attention, cooperate with other teams, and organise their efforts to gain competitive advantage in the marketplace. Viability and Robustness. Measuring viability and robustness helps a leadership team test strategies and ideas against future world scenarios to determine whether the strategies can be achieved and sustained. By looking at both market and financial viability and robustness in different scenarios, a management team can see what will create advantage in the future and what key measures need to be implemented to monitor changes in business conditions. Business Processes. The term business process refers to the overall work flow within a company and includes elements such as product design, manufacturing, and delivery. A good process analysis will help a leadership team to see what must be done given the company\’s strategy, and how those processes can be improved. Capabilities. Capabilities are bundles of separate skills required to deliver the products or services that give a business competitive advantage. There are two parts of a capability assessment. First, the capabilities needed to execute the strategy must be determined. Second, the current level of ability in terms of those capabilities must be assessed. Without knowing what capabilities should be focused on and improved, competitive advantage will be difficult to achieve. Organisation Design and Resourcing. This part of the analysis looks at alignment issues between the environment, the strategy, the skills required to achieve that strategy, and the organisation structure. During this step, a management team can design an organisation that aligns systems in a way that will allow them to execute a strategy. Unless the systems within a business are aligned to improve effectiveness or efficiency, strategy statements are merely plaques on the wall that are seldom realised. Culture. Culture refers to the set of shared values that influence behaviour and direction over time. The style of management and the beliefs and assumptions commonly held by people in the organisation must be determined in order to ensure alignment and execution of the strategy.

 

Having completed each of these assessments, they must be integrated by the audit team. In this process, audit team members should attempt to answer one fundamental question: Is our strategy in alignment with the external environment?

To answer this broad question, the following issues should be addressed:

Do our capabilities match our customer requirements? Do we offer something required by our customers that is better than the offerings of our competitors? How are customer demands changing? How are competitors changing? How are our internal capabilities evolving to keep pace with those changes?

 

Depending on the answers to these questions, the team can implement the changes dictated by the audit. In making these changes, three issues should be considered:

Structure follows strategy - This means that current organisational boundaries and structures should not be allowed to determine the selection of a competitive strategy. Rather, the environmental and organisational assessments that you have just conducted should determine and drive strategy selection.

Plans for change must be widely owned - Those people ultimately responsible for implementing strategy (typically front-line employees) should be consulted for their ideas about what changes should be made and how they should be made. Otherwise, very little change is likely to happen.

Implementation should start with what is core to gaining advantage - In other words, start with core business processes, \’pick the low hanging fruit\’ first, make those changes that will make the most visible difference.

In addition, it may be useful to know that the following are the most common mistakes made by teams conducting business strategy audits:

Expecting all data to be equally useful Do nothing with the audit findings Failing to link other support systems (rewards, administration, etc.) to strategy Not thinking strategically about what processes and capabilities to keep in-house and what to outsource Failing to prioritise those core processes that must be world-class Failing to match internal capabilities with customer requirements Failing to communicate audit findings and strategy changes to people throughout the organisation is a clear and simple language

 



Free Gambling Strategies - Professional Guide

May 6th, 2009
Chris Pepso asked:


Free gambling strategies are finally here! Most of the gambling strategies on the internet today come at a price, and usually don’t get your money’s worth, and end up wishing you had not bought it!…

But This Site has helped change this, because they’ve gathered all of their knowledge from the “masters” and combined it all into one amazing free source. There have also added their personal experience, and have added their tips and comments – that they have successfully used on the casinos reviewed for years! They also state that:

“The online gambling strategies featured on this site are our top recommendations, which are based on our gambling experiences with them and various online reports by respected online gambling authorities. We ONLY feature reputable online gambling casinos, as we want our visitors to have good online gambling experiences.”

They State that the Site’s Goal Is:

“…To provide the most unique and profitable strategies to help anyone dramatically improve their online gambling success rate (what ever standard you are at) by implementing these strategies over and over again.”

They also Review all the top Online Casino’s about today, by describing their software, games available (e.g. Poker, blackjack, slots etc), bonuses (When signup to casino – example being $400 signup bonus), and give ratings out of 10 for the whole overall performance and experience.

The Gambling strategies covered are: Poker Strategies, Blackjack Strategies, Slot Machine Strategies, Keno Strategies, Craps Strategies, Roulette Strategies, Baccarat Strategies, Caribbean Stud Poker Strategies & Video Poker Strategies. These each have individual pages, each Strategy page is easy to follow and contains examples of strategies and ways to keep track and maximise earnings plus rules, odds of the game, and links to the top Online Casinos and Free casinos.

So why not give this site a try – You have nothing to lose! – To access this fantastic Free Source now – Visit the site below:

http://www.Access-Gambling-Strategies.com

.



How to Choose Internet Marketing Strategies That Work

May 6th, 2009
Roderick MacKenzie asked:


Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?

There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.

How Do You Choose Your Internet Marketing Strategies?

There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve the success of your current internet marketing plan, but can help you figure out where to start focusing your efforts in the first place.

Three Principles for Making Appropriate Strategic Marketing Choices

1) Be Capable in your Strategic Marketing

Not all marketers are created equal. We all have a variety of strengths and weaknesses. Unfortunately we tend to focus more on how to fix our weaknesses rather than how to harness our strengths. It is true we should all strive to improve ourselves, but sometimes the time and effort placed on learning the internet marketing strategies we are struggling with would be better placed finding and perfecting strategies that we already have an aptitude for.

When a strategy works well for the majority of marketers it does not necessarily mean it will work well for you. If a particular strategy does not come easily to you, it will take more time and will likely not generate the top quality you need to stand out against your competitors. If you are not adept at something, use a different strategy that you can implement effectively with the unique capabilities you do have, or make the investment to outsource if you have the means to do so.

This does not mean we should not learn new strategies! If you are not constantly learning, you will also not succeed. Make sure you are not perpetually spending more time learning something that is difficult for you than you are taking to actually market your product or service. Some great internet marketing strategies are better left for others who have a better aptitude for them. Their expertise will allow them to do it better than you anyway.

2) Care About your Strategic Marketing

Let’s face it; everything we do in marketing is not fun. It is work, and most definitions of work do not include the word ‘fun’. However…take a second and think about sitting in front of your computer to work on your latest marketing project. If you would rather be sitting in the dentist’s chair getting a couple of teeth pulled, you are spending your time with the wrong strategies. Work can actually be enjoyable. At the very least, you should be able to find a few good strategies that beat getting teeth pulled. There are many strategic marketing choices on the internet. Pick the ones you enjoy and care about.

“But my current marketing strategies are supposed to be the best for my product!” “My upline says this strategy has been working for everyone on the team!” If you **** what you are doing, it will show in your work, just as your passion will shine through when you are doing something you love. It will be difficult to put in extra hours when necessary, you will be more apt to give up prematurely, and you will be unable to do exceptional stand-out work if you **** every minute of it.

Start by learning the marketing strategies you are most interested in, see which ones you like, and master those first. Eventually learn them all so you can find which methodologies you most enjoy and are best at. These will be the marketing strategies that perform the best for you and are more sustainable in the long run.

3) Be Consistent with your Strategic Marketing

For many marketers, the strategy seems to be: ‘Chase the latest and greatest marketing options as soon as they appear.’ They work on something, get mediocre results, then three weeks later when a great new idea comes along, abandon their current efforts and ‘try’ something else. This is not a recipe for sustainable success.

Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business. New ideas should be taken advantage of when appropriate. However, if it’s new it is unproven and may fail. Has it been tested in your niche market? Will it still be working a week from now? If you change your marketing plan more often than you change your socks, you will never get really good at anything. You will be spending as much time learning new things as you do actually marketing your product or service.

Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you do not give up and start something new every couple weeks, you will become an expert in those strategies. They will get easier, less time consuming, and start running like clockwork to bring you a consistent stream of clients. It is easier and less risky to learn and test new methods when you have a proven and profitable system already in place to fall back on.

Points for Choosing the Right Internet Marketing Strategy

- Develop a good strategic base of internet marketing methods that you enjoy and are capable of implementing effectively.

- Be consistent with these marketing strategies so you become an expert and are profiting from them with minimal effort.

- Try almost everything, including the ‘hot’ new methods that look like they have potential, but don’t abandon the tried and true methods that have already been proven to work.

- If you find new marketing methods that you enjoy and can utilize effectively, add them to your long tern internet marketing strategy and use them consistently until you master them.

Follow these steps, be patient and consistent, and you will succeed in finding your own strategic path through the internet marketing jungle. Happy Marketing!



Strategy Execution

May 4th, 2009
Ferguson asked:


It is one thing to develop a top business strategy and quite another to see that strategy effectively executed. Simply view this glaring figure from Fortune Magazine, which recently stated that “less than 10% of strategies effectively formulated are effectively executed.”

As this statistic easily shows, organizations too often fall within the majority rather than the minority when it comes to strategy execution. Many strategic plans are doomed during the initial stages of development because they lack foresight or fail to incorporate all areas of operations. And even if a strategic business plan is well-developed, seeing it out requires at least as much or even more dedication.

Like anything in the business world, strategy execution requires persistence, patience, and flexibility among many other things. With the everyday demands that come with running a business and performing ongoing work tasks, it is quite easy for strategy execution to fall by the wayside. Yet studies (and common sense) indicate that organizations able to execute mediocre strategies far outperform those with brilliant, yet poorly implemented strategies.

If strategy execution has proven itself to be so difficult, what can management teams do to better ensure success? They can focus on “Enterprise Strategy Execution,” a proven, ongoing process that encompasses a series of stages, steps, and methodologies, which together help organizations evolve toward a more performance-focused, strategically-aligned, results-driven culture.

So what exactly is Enterprise Strategy Execution? Basically, Enterprise Strategy Execution (ESE) empowers every employee toward a common strategy by focusing on a continual process of prioritization, improvement, and control.

In other words, ESE solidifies your workforce towards contributing to the development and implementation of a successful strategy via these three important parameters. Your organization plans and deploys strategic objectives during prioritization, while employees and management continually fix performance gaps in the most critical areas throughout improvement, and subsequently lock-in on improvement gains during control.

Each of these three major areas contains sub-sets or specific focus areas that help an organization progress:

PRIORITIZATION

Exposure and Epiphany where a critical organizational need creates an impetus for change (an “ah-ha” moment occurs within the leadership team)

Executive Buy-in & Support where additional leadership approval is gained to continue the focus on Strategy Execution (this typically occurs among the executives charged with developing strategies and/or carrying out operational tactics to achieve them)

Strategic Planning & Mapping during this phase, a strategic plan is developed to lay out the short- and long-term direction for the organization, and a “strategy map” is created, which distills the often-unwieldy strategic plan into a simple, visual depiction of this year’s plan. The strategy map is an important step in encouraging the organization to focus on the critical few priorities.

Top-Level Balanced Scorecard this tool takes the prioritization of the strategy map one step further, making the organization’s top objectives both visible and actionable by identifying ways to measure progress of the objectives against agreed-upon targets. This begins to take the Strategic Planning Process from what can be an academic into a tactical plan for achievement.

Cascading Balanced Scorecards where your organization builds a more comprehensive framework upon the foundation of the Top-Level Balanced Scorecard by creating layers of linked, related, but not identical versions of the Balanced Scorecard, down and across the organizational hierarchy. This results in organizational linkages and alignment to strategy, as well as a means for achieving cross-functional strategic goals.

IMPROVEMENT

Performance Improvement during this stage, your organization learns to systematically identify the root causes of critical performance gaps (made obvious through the cascaded Balanced Scorecard framework) and then execute improvement initiatives to permanently remove the root causes. By focusing improvement efforts on the priorities identified in the Balanced Scorecard framework, rather than on bubbled-up fire-drill issues, your organization learns to apply its valuable resources to the highest impact needs.

Scorecard Business Reviews where an organization’s business reviews transform from superficial examinations of stale reports into productive, real-time, scorecard-based reviews that allow executives and managers to drill down from high-level problem areas, across and through contributing factors to ensure root causes have corrective actions in place.

CONTROL

Process Management where leading, causal measures are identified, performance or process improvements are locked-in, and all information needed to manage the business process successfully and predictably are identified.

Employee Goal and Compensation Alignment where employees work with their supervisors to develop personal-level goals, such as training and development objectives that will contribute to departmental and organizational needs and strategy, rather than the typical employee development goals, which too often focus on an employee’s unrelated interests. Ideally these should be tied into incentive compensation programs, further emphasizing how an individual’s contribution impacts the organization’s top- and bottom-line performance.

Budget Integration where Strategy Execution is truly integrated with the day-to-day business operations and their financial foundations. This stage ensures that performance and process improvement projects deemed necessary for executing the current year’s strategy have the appropriate resources allocated.

As you can see, organizations cannot flip a switch and achieve Enterprise Strategy Execution overnight. Rather, it is much more of an evolutionary process, which must be approached in steps. Trying to tackle all of these areas at once is not feasible and rather counterproductive, since strategy execution requires the continual development of new skills and behaviors. But the good news is that each of these steps comes with incremental benefits. And an ongoing dedication to Enterprise Strategy Execution gives organizations the absolute best odds for long-term results.

Learn more about the specific tools, steps, and even history of strategy execution with the articles below, and visit ActiveStrategy.com for all of your strategy execution needs. No matter where you are on your own Strategy Execution evolution, we can help you improve your results faster.